Your upcoming autumn product release is going to be amazing. But you want to make sure everyone else knows how amazing it’ll be so you can make more sales when it releases. With over 5 billion active users worldwide, social media is one of the best ways to reach a ton of people efficiently. Here are five tips to promote your autumn product line on social media.
Create attention-grabbing promotional graphics
Billions of users is great if you want to reach a large audience, but it’s not so great if you want to stand out. Because all those users mean a lot of content competition on your followers’ feeds. To rise above the noise, your product promotions have to be better than anything else on social media.
Take the time to design professional graphics for your product promotions. A simple cell phone picture isn’t enough. Play with filters, add text and graphics, and include some engaging text if you want to get more attention for your autumn product launch.
If you’re not sure where to start, try working with templates. There are thousands of free small business flyer templates available online from websites like PosterMyWall. Simply choose the template that best fits your brand’s style, customize the information in the user-friendly editor, and you’re ready to post. It’s the best way to maintain professional, eye-catching designs for social media without taking time from your busy schedule.
Create a regular posting schedule
With millions of posts uploaded to social media every day, users’ feeds fill up quite fast. It’s easy for someone to scroll right past your content or miss it altogether if they don’t keep up with the latest content.
To ensure more people see information about your upcoming product release, it’s important to post content to social media regularly.
Most social media experts suggest posting at least once per day — and even more for some platforms! Create a posting schedule in advance, so you know what type of content you want to create and upload. That way, you won’t fall behind and it won’t feel so overwhelming making so much content.
Work with an influencer
Influencers are social media users with large followings in a specific niche. Many of them will promote products and brands on their channels for a fee — typically in the form of money, but some influencers work for exposure, free products, or anything else you can agree on. Just remember, the larger the influencer’s following, the more expensive they’re going to be.
The key to working with an influencer is finding the right one. You want to find an influencer in a niche that makes sense for your product. For example, if you’re releasing an autumn clothing line, look for an influencer who’s into fashion. There will be a better chance of reaching more fashion-minded followers to promote your clothing line, boosting your marketing efficiency.
Run a social media contest
Contests are a great way to boost engagement on social media, and you can use that to draw more attention to your autumn product line. All you need to do is come up with some contest rules, pick out a desirable prize, and after the submissions roll in, choose a winner.
For example, you could ask your followers to post a funny picture of themselves using one of your products to prepare for the upcoming fall season. To qualify for entry, they have to tag your business and use your unique branded hashtag in the post. After two weeks, your team will choose their favorite, and the winner will get a free product from your new autumn line.
Because your followers will want to win the prize so badly, they’ll all take pictures and post content promoting your business to their personal feeds. All their friends and family will see it, expanding your marketing reach to people who might not even know about your business. Now even they know you have a new autumn product line coming and might be interested in buying.
Go live
Launching a new product line is a big deal. On the day it releases, start a livestream on social media to show all your followers the best parts of your new product.
Live videos show up at the very top of users’ feeds, so they’re nearly impossible to scroll past. They even send a notification to your followers to make sure they won’t miss it. And since it’s live, you can directly interact with your followers, answer questions, and showcase your brand’s unique (and fun) personality to build engagement.
You can go live to simply go over the product features, or you can do a live overview of the entire line. No matter how you choose to go live, it’s a powerful way to showcase your new products directly to your audience.
Make your autumn product release the best yet with social media
Social media isn’t just for keeping up with long-lost relatives and high-school acquaintances. It’s a powerful marketing tool to promote your autumn product release. Start by making some eye-catching graphics from templates, create a regular posting schedule, work with an influencer in your industry, run a social media contest, and go live on the day of the launch.
With all your social media marketing strategies running, there’s no way anyone will miss your autumn product release.
